The NHRA has began legal action against Coca-Cola Co. after the soft drink giant severed its title sponsorship of the sanctioning body's professional championships through its Mello Yello brand.In a letter to NHRA competitor information website nhraracer.com, NHRA President Glen Cromwell said that the partnership, which began in 2002, was...

NHRA to incorporate design into “MY NHRA” national marketing campaignThe NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016.In coordination with Mello Yello's recent unveiling of a modern logo design and packaging, NHRA and Mello Yello have constructed a new primary mark for the...

Erica Enders-Stevens is interviewed on the red carpet before she gives her big championship speech at the 2014 NHRA Mello Yello Awards. Erica clinched the 2014 NHRA Mello Yello Pro Stock World Championship.

Fresh from its 18th NHRA Mello Yello Funny Car Championship, John Force Racing and longtime sponsor BrandSource have teamed up with Ford to giveaway a Ford Escape S-Series model through the 2014 Win With Force Sweepstakes.Whenever a member of the John Force Racing team qualifies #1 on Saturday, a lucky...